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Price.com's AI Checkout Could Disrupt Retailer Control Over E-commerce
Price.com has launched 'Buy with AI,' enabling consumers to search, apply discounts, and purchase products without visiting merchant websites. This shift could diminish retailer engagement and loyalty, as AI agents take control of the shopping experience. Retailers may need to invest heavily in AI to regain consumer attention, while regulatory scrutiny on AI-driven commerce is likely to increase. Watch for potential backlash against reduced transparency in pricing as consumers adapt to this new shopping paradigm.