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Virgin Media O2 Partners with Affirm for Hardware Sales
Virgin Media O2 has partnered with Affirm to provide flexible payment options for hardware purchases, allowing customers to use pay-over-time plans for items like phones and game consoles. This partnership enhances Virgin Media O2's competitive edge, potentially increasing customer acquisition and retention in the UK mobile market. For payments teams, this means a growing emphasis on embedded finance solutions as telecom providers seek to differentiate themselves. Other telecom providers may feel pressured to adopt similar BNPL solutions to remain competitive.