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Amazon Launches Pay by Bank in the UK, Challenging Traditional Payment Methods
Amazon has introduced a 'Pay by Bank' feature in the UK, allowing customers to make purchases and set up Prime memberships through direct connections to their bank accounts. This move pressures competitors to offer similar payment options, aligning with the trend of embedded finance and reducing reliance on traditional card networks. As a result, payment processors may need to adapt their strategies to accommodate this shift towards bank-linked payments.