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OpenAI Acquires Hiro to Deepen AI-Driven Personal Finance Push
OpenAI has acquired Hiro, marking its second recent personal finance fintech purchase after Roi in 2025. By integrating Hiro’s technology, OpenAI aims to deliver AI-powered budgeting, payments, and financial advice directly to consumers. This move positions OpenAI as a direct challenger to neobanks and personal finance apps, potentially forcing incumbents to accelerate their own AI adoption or risk losing market share.