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France’s CB Pushes Co-Badging to Challenge Visa and Mastercard’s European Dominance
France's CB is advocating for co-badging, enabling French bank cards to operate on both local and international networks, aiming to reduce dependence on Visa and Mastercard. If adopted, this move could erode the market share of global card schemes and boost local payment networks across Europe. Banks and merchants may gain more negotiating power and lower fees, while Visa and Mastercard face increased competition on their home turf.