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Kraken’s $600M Reap Acquisition Expands Card Capabilities and APAC Reach
Payward, parent of Kraken, acquired Reap for $600 million to bolster its card issuing and payment infrastructure, particularly targeting the Asia-Pacific market. This move positions Kraken to compete more directly with both crypto exchanges and traditional payment providers in the region. The integration of Reap’s technology could accelerate crypto-to-fiat payment flows and merchant adoption across APAC. Rival exchanges and payment service providers are already evaluating new card and cross-border product upgrades in response.