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Primer Raises $100M to Expand AI-Driven Payment Automation for Merchants
Primer has raised $100 million in Series C funding to embed AI throughout its payment processing platform, aiming to automate payment routing, fraud detection, and reconciliation for merchants. With this funding, Primer plans to launch new AI-powered products and pursue additional merchant partnerships, directly challenging established processors like Adyen and Stripe. Merchants could benefit from streamlined operations and improved payment acceptance as Primer accelerates its go-to-market strategy.