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Coinbase Launches AI Investment Adviser and Developer Platform for U.S. Users
Coinbase introduced Coinbase Advisor, an AI-powered investment adviser, and a new developer platform for its U.S. app, aiming to attract users from traditional financial advisors and fintechs offering automated advice. By actively promoting AI-driven financial guidance, Coinbase seeks to shift customer expectations toward digital-first advisory services and prompt regulators to examine the use of AI in investment recommendations. Banks and fintechs relying on human advisors now face direct competition from AI-enabled platforms.