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Visa Turns SMB Smartphones Into Payment Hubs, Targeting Emerging Market Share
Visa has launched Visa Pay, Visa Accept, and Visa Direct to enable small businesses in emerging markets to accept and manage payments directly via smartphones. This move positions Visa to capture share from local payment providers and accelerate the shift away from traditional POS hardware. Merchants gain lower-cost entry to digital payments, while regional acquirers face new competition on their home turf.