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Amex and Apple Pay Integrate Points Redemption at Checkout, Targeting PayPal’s Wallet Lead
American Express U.S. cardholders can now redeem Membership Rewards points for purchases directly within Apple Pay’s checkout flow. By embedding rewards redemption at the point of sale, Apple Pay increases its appeal for Amex users and directly challenges PayPal’s dominance in digital wallet usage for online and in-store payments. Merchants may see a shift in wallet preference as card issuers pursue similar integrations.