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Grab to Acquire 60% of Atome for $1.49B, Intensifying APAC BNPL Race
Grab has agreed to acquire a 60% stake in Atome Financial, a leading APAC BNPL platform, for $1.49 billion in cash. This deal strengthens Grab’s position in Southeast Asian financial services and increases competition for regional BNPL providers and fintechs. Consumers and retailers can expect more integrated payment options and targeted incentives as Grab combines Atome’s BNPL capabilities with its super-app ecosystem. Afterpay, Klarna, and local BNPL firms are likely to respond with new partnerships or product enhancements to defend market share.